Plane Jane's

BRIEF This task called for the design of a logo for a food establishment. Plane Jane's is a proposed chain of sandwich shops to be located in airport terminals. The name is a variation of the term “plain jane.” The theme is one of aviation, but also has a secondary theme addressing women in flight.

GOAL Create a graphic identity that is historical yet contemporary, feminine but heroic. The shop would eventually like to expand into a chain.

FINAL PRODUCT Final logo was a blue typographic treatment incorporating wings. Mockups were included to provide explorations in how the logo and other graphic assets could be used on stationary, food products, and merchandise.

Process Book