Juicy Fruit

BRIEF Redesign product under existing brand for distribution in food markets and shops on university campuses. Target audience is college students.

GOAL Create a product that attracts the attention of students interested in convenience and novelty. A 60 piece gum pack appeals to students as a product because it provides a quick (and sweet) fix for students who want to freshen up before class. Putting a special edition twist on the Juicy Fruit packaging will incite further interest. 

FINAL PRODUCT This project was a brand and packaging re-design of Wrigley's Juicy Fruit. I chose to update the 60 piece ‘car pack’ of Juicy Fruit to be be sold as a limited edition item celebrating their anniversary. The final product included a bold and colorful pattern in an (easily repurpose-able) tin container.

Process Book